Tomas Keller is a design business consultant and founder of Studio Margin, where he helps creatives price their work, structure offers, and build healthier client relationships. Before becoming a consultant, he worked inside small studios, agencies, and independent teams, where he saw how often good work was undermined by vague pricing. Tomas believes pricing is not just a financial decision, but a design problem involving scope, value, risk, confidence, and communication. His approach is direct, practical, and especially useful for people who are tired of guessing their rates project by project. He works with designers, illustrators, writers, photographers, and small studios who want more control over how they sell their work. Tomas is known for making uncomfortable money conversations feel surprisingly clear. At the event, he leads Price Your Work Without Apologizing, a workshop on calculating your baseline, building offers, and understanding when low rates are damaging your practice. Participants leave with a stronger sense of what they need to charge and why. His session pairs well with Clara Mendoza's finance workshop but goes deeper into value, positioning, and negotiation. Tomas brings structure to a topic that too many creatives try to solve with vibes.