Elias Novak is a creative strategist who helps independent creatives, studios, and founders communicate their work without flattening their personality into content. At 10 Signal Studio, he works with people who know what they do but struggle to explain it clearly in public. His approach combines positioning, storytelling, simple production habits, and a healthy suspicion of over-engineered personal branding. Elias believes that showing up online does not have to mean becoming louder, shinier, or less human. Much of his work focuses on helping people build repeatable ways to talk about their process, decisions, and point of view. He is especially good at making camera work feel less like performance and more like conversation. At the event, Elias leads Film Yourself Without Feeling Weird, a practical workshop on filming yourself for content without turning into a fake internet version of yourself. Participants learn simple setups, framing, prompts, and recording habits they can actually keep using after the weekend. His session is useful for designers, artists, writers, educators, and anyone whose work would benefit from being seen more clearly. Elias brings a calm, generous energy to a topic that often makes people cringe before they even press record.